US / THEM: Niagara premiere dramatic, poignant video via Exclaim!

Tuesday, June 18, 2013

Niagara premiere dramatic, poignant video via Exclaim!

Click image above to watch video

Singer/producer duo Niagara premiere an emotionally powerful new video today culled from their debut album Otto courtesy of Exclaim! The clip, for album track "Superbe" tells the story of a young woman who returns to the home she left 15 years earlier to revisit the scene of a tragic event. Watch/share video HERE. (YouTube) (VIMEO)

Niagara's recently released full length debut is streaming in its entirety HERE (approved for re-posting).

The band also recently premiered the album's first video via Consequence of Sound. The charming, cleverly executed clip is for "Seal" the lead single from the album on Monotreme Records. Watch/share video HERE.

Niagara is the collaborative project of Turin-based singers/producers Davide Tomat (TOMAT / N.A.M.B.) and Gabriele Ottino (N.A.M.B. / Milena Lovesick), who like to take a less conventional approach to composition. Much of their music is developed by continuous experimentation with sounds during improvised sessions, in which vocals are often used as just another instrumental layer. However, they also have a great ear for a killer pop tune and the vocal chops to deliver it.

On Otto, Niagara blend together a heady mixture of experimental pop, electronica and psychedelia to create their own brand of 'avant-psych-tronica'.

The album title -- the Italian word for "eight" -- represents a number of things, from the Law of Octaves to the symbol of infinity when rotated 90 degrees. Otto will be available in North America on CD and download on March 26th, 2013 via Monotreme Records.